{"id":129,"date":"2025-10-20T21:30:16","date_gmt":"2025-10-20T21:30:16","guid":{"rendered":"https:\/\/www.calfindeiss.com\/grober\/home-2\/"},"modified":"2025-12-11T03:04:03","modified_gmt":"2025-12-11T03:04:03","slug":"about","status":"publish","type":"page","link":"https:\/\/www.calfindeiss.com\/grober\/about\/","title":{"rendered":"About"},"content":{"rendered":"

Marketing strategy
that drives growth.
\nPartnership that leaves
a lasting impression.<\/h1>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Exceptional Marketing<\/h4>\n<\/div><\/div><\/div>

strategies<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\"Emily-Grober-Trotter\"<\/span><\/div>

I bring nearly two decades of experience leading marketing strategy for Fortune 10 and S&P 500 companies. High-growth organizations and entrepreneurs starting a new chapter are my bread and butter. At CVS-Aetna, I helped launch and grow a Medicaid plan from the ground up, enrolling nearly 200,000 members. At Paycom, I supported aggressive company expansion through integrated campaigns that accelerated sales velocity and pipeline growth. At INTEGRIS Health, Oklahoma’s largest health care provider, I built multi-channel strategies that deepened patient relationships and increased market share for new providers building their practices.<\/p>\n

My career spans B2B SaaS, health care, non-profit, and entertainment, proving that strong strategy and creativity deliver results in any industry. I’m known for aligning cross-functional teams, building brands that last and driving measurable growth.<\/p>\n

Beyond corporate results, I’ve designed creative work for icons like Sir Paul McCartney, built physician panels through targeted business development and developed campaigns that forged lasting alliances for organizations.<\/p>\n

I care deeply about both results and relationships. My clients remember the outcomes, but also the energy and partnership I bring. That balance of professionalism and humanity defines my work.<\/p>\n

Outside of work, you’ll find me cheering on my two creative daughters, dreaming of my next farm creature to raise with my husband and pouring creativity into community arts and nonprofit boards. My legacy isn’t just the growth I help create...it’s the lasting connections and impact I leave behind. I'm a lucky woman. <\/p><\/div><\/div><\/div><\/div><\/div>

When you choose<\/h4>\n<\/div><\/div><\/div>

Grober Trotter Marketing<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
You get<\/h5>\n<\/div><\/div><\/div>
A Strategic Ally<\/div>\n
POSITIVE ENERGY<\/div>\n
RESULTS<\/div>\n
Originality, Creativity & Big Ideas<\/div>\n
A Memberable Impression<\/div>\n
A network of Solid Partners<\/div><\/div><\/div>
<\/div><\/div><\/div>
<\/div><\/div><\/div>
<\/div><\/div><\/div>
<\/div><\/div><\/div>
<\/div><\/div><\/div>
<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Marketing strategythat drives growth. Partnership that leaves a lasting impression. Exceptional Marketing strategies I bring nearly two decades of experience leading marketing strategy for Fortune 10 and S&P 500 companies. High-growth organizations and entrepreneurs starting a new chapter are my bread and butter. At CVS-Aetna, I helped launch and grow a Medicaid plan from the ground up, enrolling nearly 200,000 … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-4.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-129","page","type-page","status-publish","hentry","no-post-thumbnail"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.calfindeiss.com\/grober\/wp-json\/wp\/v2\/pages\/129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.calfindeiss.com\/grober\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.calfindeiss.com\/grober\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.calfindeiss.com\/grober\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.calfindeiss.com\/grober\/wp-json\/wp\/v2\/comments?post=129"}],"version-history":[{"count":10,"href":"https:\/\/www.calfindeiss.com\/grober\/wp-json\/wp\/v2\/pages\/129\/revisions"}],"predecessor-version":[{"id":250,"href":"https:\/\/www.calfindeiss.com\/grober\/wp-json\/wp\/v2\/pages\/129\/revisions\/250"}],"wp:attachment":[{"href":"https:\/\/www.calfindeiss.com\/grober\/wp-json\/wp\/v2\/media?parent=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}